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from Portugal
to the world

We are a Portuguese fashion brand with a history spanning over 30 years. We began as Modalfa and opened our first store in Portalegre in 1995. Today, we are MO and have over 120 stores in Portugal. We have a presence in six international markets and over 150 points of sale worldwide.

Our collections reflect inspiration, trends, and proximity. They take shape through the energy and vision of our teams and convey the ambition of an inspiring brand that is constantly evolving.

+

1000

employees

+

120

stores in Portugal

+

150

international
points of sale

+

5

international
markets

+

25

million
products sold

the heart of the customer experience

the heart of the customer experience

In our stores, the fashion experience is real.

Every week, we launch new collections inspired by the latest trends within an increasingly digital and sustainable environment, designed to enhance the experience of everyone who visits us.

a place where
every idea
counts

a place where
every idea
counts

At our Porto office, innovation and creativity go hand in hand.

We create collections, develop strategies, and collaborate to design the future of MO in an inspiring environment.

Spanning over 3,000 m², our space reflects our modern and dynamic nature, designed with everyone’s well-being in mind. We offer services that make our employees’ daily lives easier, such as a nutritionist, a seamstress, a pick-up point, a car wash, a gym, padel courts, a hairdresser, and many more.

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